Cherub
Get Started
Pricing

We only win
when you win

Outcome-based pricing tied to real revenue. No monthly fees. No contracts. No paying for a tool you forget about.

✓ Your first campaign is free

Your first campaign is free

Connect your POS, send your first email or text, and see real results before you pay a dime. No credit card required to start.

Get Started Free →
5% of tracked revenue, per campaign.

One pricing model. Three channel options.

Channel Minimum Maximum
Email $5 $50
SMS $15 $60
Email + SMS $18 $75

You pay whichever is higher — the minimum or 5% of tracked revenue — but never more than the maximum.

SMS requires a one-time $49 carrier registration fee (10DLC, required by TCR & mobile carriers for business texting — not a Cherub fee).

Real examples

Here's what you'd actually pay based on campaign performance.

Email Valentine's Day promo earns $600
5% of $600 = $30 (within $5-$50 range)
$30
Email Small Business Saturday drives $1,500
5% of $1,500 = $75 → capped at $50
$50
Email Holiday hours announcement (no promo)
No tracked revenue → $5 minimum applies
$5
SMS Flash sale text earns $400
5% of $400 = $20 (within $15-$60 range)
$20
Email + SMS Mother's Day campaign earns $800
5% of $800 = $40 (within $18-$75 range)
$40
Email + SMS Slow week promo only earns $50
5% of $50 = $2.50 → $18 minimum applies
$18

The math is simple: 5% of tracked revenue, with a minimum and a maximum.

Calculate your cost

Drag the slider to see what you'd pay based on campaign revenue.

$0
$0 $500 $1,000 $1,500 $2,000
Your cost $5
$0 revenue → minimum applies → $5

Revenue after the 7-day tracking window is all yours — no extra charges.

Why outcome-based pricing?

Business owner and partner shaking hands across a counter with an upward trend

Aligned incentives

We only make money when your campaign makes money. If it doesn't work, we both know it.

No wasted spend

Other platforms charge $20/month whether you send one email or zero. We charge per campaign, and only when you send.

Built for small business

You're not a marketing team with a budget. You're one person. This pricing makes sense for how you actually work.

How we track revenue

We use your POS to measure real results.

1

Campaign goes out

Email or SMS includes a unique promo code for tracking.

2

Customers redeem

They use the code at your register.

3

We see the transaction

Your POS tells us the transaction value. That's how we price.

Cost is calculated 7 days after send.
If your promo code keeps generating revenue after that, it's all yours. No extra charges.

This is why POS connection is required.
Without POS access, we can't track revenue or calculate your cost. Currently supports Square and Clover, with Shopify and Mindbody coming soon.

What's included

Everything you need. Nothing you don't.

✓
Content drafted for you
We write emails and texts in your voice. You just approve.
✓
Calendar watching
We track holidays and events relevant to your industry.
✓
Revenue tracking
See real dollars from your POS, not just opens and clicks.
✓
QR code sign-up kit
Print-ready QR codes for your counter. Customers scan to join.
✓
Automatic welcome messages
New subscribers get a welcome email automatically.
✓
SMS compliance
We register your business with carriers, manage opt-outs, and handle TCPA rules. One-time $49 carrier registration fee (required by TCR — not a Cherub fee).
✓
Honest copy only
No fake urgency or manipulation tactics. Ever.
✓
Export anytime
Your subscriber list is yours. Download it whenever.
✗
No monthly subscriptions
Pay only when you send. No recurring fees.
✗
No per-subscriber fees*
Your list can grow without your costs growing.
✗
No setup fees
Connect your POS and you're ready to go.
✗
No contracts or commitments
Use it when you need it. Stop when you don't.

*Cherub is built for local businesses with typical list sizes. For lists over 1,500 subscribers, a small per-contact delivery fee applies. See terms for details.

Frequently asked questions

How much does Cherub Email cost?
Your first campaign is free. After that, email campaigns cost $5 to $50, SMS campaigns cost $15 to $60, and email + SMS campaigns cost $18 to $75, all based on 5% of tracked revenue. You pay whichever is higher: the minimum or 5% of revenue, but never more than the maximum.
What if my campaign doesn't generate any revenue?
You pay the minimum ($5 for email, $15 for SMS, $18 for email + SMS). Announcements, holiday hours, and non-promotional campaigns always cost just the minimum.
How do you track revenue from campaigns?
We track promo code redemptions through your POS (Square, Clover, Shopify, or Mindbody). When customers use your campaign's promo code at checkout, we see the transaction value. This is why POS connection is required.
Is there a monthly subscription?
No. You only pay when you send campaigns. No monthly fees, no contracts, no paying for a tool you're not using.

Ready to get started?

Connect your POS and we'll start watching your calendar. Your first suggestion is on us.

Get Started Free →