Klaviyo is for e-commerce.
You have a storefront.

Klaviyo is an incredibly powerful platform — for online stores with shopping carts. If you run a brick-and-mortar business, you need something built for how you actually work.

Different businesses, different needs

E-commerce (Klaviyo)

  • • Abandoned cart recovery
  • • Product recommendations
  • • Browse abandonment flows
  • • Post-purchase sequences
  • • Complex segmentation
  • • Shopify/WooCommerce integration

Brick & Mortar (Cherub)

  • • Holiday reminders
  • • Event promotions
  • • Seasonal campaigns
  • • Review requests
  • • Simple, done-for-you emails
  • • Square/Clover POS integration

Klaviyo assumes you have website traffic, shopping carts, and online orders.
Cherub assumes you have customers walking in the door.

How we compare

Klaviyo Cherub Email
Built for E-commerce stores Brick-and-mortar businesses
Abandoned cart? Yes (core feature) No cart to abandon
POS Integration Limited Square & Clover native
Content creation You build flows We draft for you
Pricing (500 contacts) ~$45/month ~$7 per campaign
Learning curve Significant Approve or don't

When Klaviyo makes sense

If you're running a Shopify store doing $500K+ in online sales, Klaviyo is probably worth the investment. It's genuinely powerful for e-commerce automation.

Klaviyo is ideal for:

  • E-commerce stores with significant online revenue
  • Businesses that need complex automation flows
  • Teams with dedicated marketing resources
  • Companies doing heavy product-based marketing

Cherub is ideal for:

  • Restaurants, salons, boutiques, gyms, florists
  • Business owners who are also the marketers
  • Anyone who wants simple, occasional campaigns
  • People who'd rather approve than create

Square & Clover integration, not Shopify

We integrate with the POS systems brick-and-mortar businesses actually use. See real revenue from promo code redemptions — money that hit your register, not an online shopping cart.

Square
Square
Clover
Clover

Pay per campaign, not per contact

$3 per campaign
Includes first 100 emails, then $0.01 each
Example: 500 subscribers
$3.00 + 400 × $0.01 = $7.00 total
vs. ~$45/month with Klaviyo
Try Your First Campaign Free

First campaign up to 500 subscribers is free

Not running e-commerce? Neither are we.

Cherub is built for businesses with doors and registers, not shopping carts. Simple, done-for-you email marketing.

Get Started Free