Klaviyo is for e-commerce.
You have a storefront.

Klaviyo is an incredibly powerful platform — for online stores with shopping carts. If you run a brick-and-mortar business, you need something built for how you actually work.

Different businesses, different needs

E-commerce (Klaviyo)

  • • Abandoned cart recovery
  • • Product recommendations
  • • Browse abandonment flows
  • • Post-purchase sequences
  • • Complex segmentation
  • • Shopify/WooCommerce integration

Brick & Mortar (Cherub)

  • • Holiday reminders
  • • Event promotions
  • • Seasonal campaigns
  • • Review requests
  • • Done-for-you email + SMS
  • • Square, Shopify & Mindbody POS integration

Klaviyo assumes you have website traffic, shopping carts, and online orders.
Cherub assumes you have customers walking in the door.

How we compare

Klaviyo Cherub Email
Built for E-commerce stores Brick-and-mortar businesses
Abandoned cart? Yes (core feature) No cart to abandon
POS Integration Limited Square, Shopify, Mindbody, Clover (coming soon)
Content creation You build flows We draft for you
Pricing ~$45/month 5% of revenue ($5-$75)
SMS marketing Yes (e-commerce flows) Yes (done-for-you)
Learning curve Significant Approve or don't

When Klaviyo makes sense

If you're running a Shopify store doing $500K+ in online sales, Klaviyo is probably worth the investment. It's genuinely powerful for e-commerce automation.

Klaviyo is ideal for:

  • E-commerce stores with significant online revenue
  • Businesses that need complex automation flows
  • Teams with dedicated marketing resources
  • Companies doing heavy product-based marketing

Cherub is ideal for:

  • Restaurants, salons, boutiques, gyms, florists
  • Business owners who are also the marketers
  • Anyone who wants simple email + SMS campaigns
  • People who'd rather approve than create

POS integration built for brick-and-mortar

We integrate with the POS systems brick-and-mortar businesses actually use. See real revenue from promo code redemptions — money that hit your register, not an online shopping cart.

Square
Square
Shopify
Shopify
Mindbody
Mindbody
Clover
Clover (Coming soon)

We only win when you win

Outcome-based pricing tied to what your campaigns actually earn. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$15 – $60
per campaign
Email + SMS
$18 – $75
per campaign

Pay whichever is higher: the minimum or 5% of tracked revenue — never more than the max.

First campaign free. No monthly fees.

Requires Square, Clover, Shopify, or Mindbody connection. Shopify & Mindbody coming soon.

Your storefront isn't online. Your email tool shouldn't be either.

Cherub is built for brick-and-mortar businesses with a POS at the register.

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