You're not alone. Mailchimp is built for marketers. You're running a business. Different problems need different solutions.
You signed up excited to "finally do email marketing."
You saw the dashboard with Campaigns, Automations, Customer Journeys, Audience, Templates, Reports, Integrations...
You spent 45 minutes trying to make a template look right.
A customer walked in. You closed the laptop.
That was 6 months ago. You're still paying $13-20/month.
Sound about right?
| Mailchimp | Cherub Email | |
|---|---|---|
| Who decides what to send? | You figure it out | We suggest, you approve |
| Who writes the emails? | You do | We draft them for you |
| When should you send? | You track the calendar | We remind you with timing |
| Learning curve | Watch tutorials | Approve or don't approve |
| Pricing | $13-350+/mo | 5% of revenue ($5-$75) |
| Pay when not using it? | Yes, every month | No — we win when you win |
| SMS marketing | Not included | Built-in ($49 activation) |
| Built for | Marketing teams | Busy small business owners |
Mailchimp is a powerful platform. If you have a marketing team, need complex automations, want to A/B test subject lines, and have time to learn the platform, it's great.
"I've spent 19 years in email — including systems that send 20 million emails a month. But when I watched my brother struggle with Mailchimp at his coffee shop, I realized: all the good tools are built for enterprise marketing teams. Small business owners get left behind."
Outcome-based pricing tied to what your campaigns actually earn. No monthly fees. No contracts.
Pay whichever is higher: the minimum or 5% of tracked revenue — never more than the max.
First campaign free. No monthly fees.
Requires Square, Clover, Shopify, or Mindbody connection. Shopify & Mindbody coming soon.
First campaign free. We handle the thinking so you don't have to.
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